Facebook, the world’s largest social network, and Google, the world’s largest Internet company, the more will head to head in a battle to become the top player on social media and getting great advertising that goes with the position.
While most analysts think Facebook maintains the width of this year, most agree that the battle is likely to heat up further in 2012. And that means Facebook users and Google + should expect many new features and better integration with third-party products.
“This is a fight for survival for Facebook–and relevance for Google,” said Rob Enderle, an analyst with the Enderle Group. What happens in 2012, he added, “will make the difference between Whether there is a Facebook end of the Decade and whether Google can become an actually relevant outside of search.”
If Facebook files for Initial Public Offering in the first half of 2012 as much as expected, the massive influx of cash will bring more muscle to take on Google.
“When will Facebook IPO,” said Patrick Moorhead, an analyst at Moors insights